Quick Answer
Key Takeaways
- Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing decisions are performed in an agile manner, using principles from the Manifesto for Agile Software Development
- Marketing Agility was named a research priority for 2020-2022 by the Marketing Science Institute
Overview
Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing decisions are performed in an agile manner, using principles from the Manifesto for Agile Software Development. Marketing Agility was named a research priority for 2020-2022 by the Marketing Science Institute.
Sources & References
- [1]Agile marketing - Wikipedia
Wikipedia, 2026